How To Keep Up with the Joneses
The 2010 movie "The Joneses" predicted the mimetic influencer marketing consoomerist world we are living in today
Comrades: We must consooom to keep up with the Joneses.
A picture perfect family moves into an upscale suburban neighborhood. The dad, mom, and kids are all effortlessly attractive, successful, and hip. Always on top of the latest trends and cool new products. But none of it is real. They are stealth marketers for a perpetual stream of subtle ads. It’s …